Samsung Harman Introduces AI Tech to Revolutionize Driver-Experience

Samsung Harman Introduces AI Tech to Revolutionize Driver-Experience

Samsung Harman’s Vision for Empathetic AI in Cars

Imagine a car that not only takes you from point A to point B but also understands your needs, adapts to your preferences, and fosters a fully engaging experience. At CES 2025, Samsung subsidiary Harman unveiled its latest innovation, Ready Engage, a groundbreaking artificial intelligence (AI) system designed to redefine in-cabin experiences.

Introducing Luna: The Heart of Empathetic AI

At the core of the Ready Engage system is Luna, a virtual avatar integrated with a voice assistant platform developed by Cerence AI. Luna is designed to deliver a personalized driving experience, leveraging friendly voice interactions and dynamic visuals to create a natural connection between passengers and technology. Harman emphasizes that this innovation goes beyond standard AI solutions by fostering emotional intelligence within vehicles.

Advanced Features for Immersive Driving

Harman’s Ready Engage is compatible with their Ready Vision products, including the QVUE windshield display, which provides augmented reality features such as dynamic street visualization and transparent hood views. These enhancements aim to create a seamless and immersive driving experience.

Customizable and Scalable for Automakers

The system is built on Harman’s Ready Upgrade cockpit domain controllers and central compute unit (CCU) platforms. These platforms serve as the technological backbone, offering automakers the flexibility to customize solutions while reducing development cycles and costs. Harman ensures regular updates with new software releases every three months, giving automakers a competitive edge in the market.

Partnerships Expanding the Scope of Innovation

Harman’s collaboration with HL Klemove takes this innovation further, combining Ready Upgrade with assisted driving technologies and sensor systems. This partnership aims to deliver more advanced CCU platforms, accelerating the integration of cockpit and automated driving features for shorter time-to-market solutions. Additionally, Harman has joined forces with Miovision and Qualcomm to explore vehicle-to-network solutions and 5G telematics control units, respectively.

Harman’s Vision for the Future

Armin Prommersberger, Chief Technology Officer at Harman, describes this innovation as “the next frontier in automotive technology.” He highlights the company’s mission to go beyond technical excellence by creating contextual and engaging in-cabin experiences. Harman’s extensive portfolio of intelligent solutions positions the company as a leader in transforming automotive technology.

Related Innovations in AI and Autonomous Technologies

Harman’s advancements align with broader trends in AI and autonomous technologies showcased at CES 2025. For example, Honeywell and NXP are revolutionizing avionics for autonomous flying, demonstrating how AI is reshaping multiple industries. Explore more about Honeywell and NXP’s autonomous flying innovations here.

As the automotive industry embraces empathetic AI, Harman is uniquely positioned to lead this transformation, making vehicles not just machines but true companions for drivers and passengers alike.

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