Reply and Amazon Web Services (AWS) have embarked on a powerful new strategic alliance aimed at supercharging the development and deployment of Generative AI (GenAI) technologies across a wide range of industries.
Powering the Future of AI with Cloud and Expertise
This multi-year collaboration brings together AWS’s advanced cloud infrastructure and AI services with Reply’s deep technological know-how, through its subsidiaries Data Reply and Storm Reply. The goal? To create scalable, secure, and high-impact GenAI solutions that drive tangible business outcomes and operational efficiencies.
With a rich history of innovation, Reply has been a longstanding AWS partner. The company earned the AWS Machine Learning Competency in 2020, gained early access to Amazon Bedrock in 2023, and secured the prestigious AWS Generative AI Competency in 2024.
Building Tailored GenAI Solutions
Reply will utilize AWS services like Amazon SageMaker, Amazon Bedrock, and Amazon Q to build bespoke GenAI applications. These solutions cover a wide spectrum of use cases—from enhancing software engineering workflows and automating marketing processes to enabling intelligent cost management and hyper-personalized customer experiences.
As part of this initiative, Data Reply and Storm Reply will also receive access to exclusive training and resources. This will empower them to deliver industry-specific solutions with a strong emphasis on sectors such as automotive, energy, and financial services.
Real-World Applications Driving Results
Reply’s GenAI expertise is already producing real-world business value. For instance, its collaboration with Audit has led to the creation of a RAG-based AI chatbot that streamlines internal documentation processes. Meanwhile, Italian publishing giant Il Sole 24 Ore has revamped its expert Q&A portal “L’Esperto Risponde” by incorporating GenAI to handle over 130,000 documents—significantly reducing response times while preserving content accuracy.
In a similar vein, Boardwalktech’s recent alliance with Trillium reflects the growing trend of industry partnerships to reshape operational processes through next-generation technologies.
Leveraging Claude and Amazon Bedrock for Secure AI
Reply is also integrating Anthropic’s Claude models into their AWS-based GenAI solutions. These models, available through Amazon Bedrock, are designed to generate safe and accurate responses, avoiding harmful outputs while maintaining alignment with user intent. This combination enhances Reply’s ability to deliver secure and reliable AI applications.
Driving Innovation with Shared Vision
“Our expanded collaboration with AWS empowers us to redefine how businesses harness the potential of Generative AI,” said Filippo Rizzante, CTO at Reply. “Together, we are committed to building intelligent, secure, and scalable AI-driven solutions that transform industries.”
This partnership highlights both organizations’ dedication to responsible AI innovation. As an AWS Premier Consulting Partner, Reply continues to push boundaries through its specialized subsidiaries—Airwalk Reply, Comsysto Reply, Concept Reply, Discovery Reply, Retail Reply, Sense Reply, and Storm Reply—delivering tailored digital transformation strategies for clients worldwide.
With the GenAI landscape evolving rapidly, strategic collaborations like this one between Reply and AWS are paving the way for a smarter, more efficient, and innovation-driven future.
