Smarter Brands AI has joined forces with Omniverse City to bring conversational AI into the daily operations of small businesses, helping automate repetitive tasks and enhance team productivity.
AI Agents Born in the Metaverse
Unlike retrofitted systems, the AI agents developed by Smarter Brands AI are built natively in the virtual world of Omniverse City. This origin allows them to operate seamlessly across digital environments—from websites to gaming platforms like Fortnite—offering businesses a new layer of intelligent automation.
Streamlining Operations Without Replacing Jobs
The partnership aims to support, not replace, human employees. The chatbots are designed to manage time-consuming and repetitive tasks such as front-end customer interactions, freeing up staff to focus on strategic and creative work. As Joe Wallace, founder of Smarter Brands AI, put it: “This isn’t about replacing jobs, it’s about elevating businesses and their teams.”
Lowering the Barrier to AI Adoption
Charlene Nichols, founder of Omniverse City, emphasized that the goal is to make advanced AI accessible to smaller enterprises. Rather than investing heavily in consultants and custom development, businesses can now tap into powerful tools at a fraction of the cost.
“This is about democratizing access to the technology we read about every day changing the world,” Nichols noted. These AI agents are tailored to reflect the values, voice, and goals of their respective businesses, making them truly personalized digital assistants.
Expanding Possibilities in the Metaverse
While these AI-powered agents can be deployed across various platforms, they were originally designed for Omniverse City, a virtual space built during the pandemic. As such, they are considered “AI Natives,” inherently optimized for digital environments. According to Nichols, this gives them a unique edge, functioning more like helpful local guides than typical chatbots.
“You don’t have to build in Omniverse City to use them,” she explained. “But if and when you’re ready, that door is always open.”
Business Transformation with Conversational AI
As AI continues to evolve, initiatives like this one are redefining how businesses interact with technology. By enabling small businesses to deploy AI agents affordably and effectively, Smarter Brands AI and Omniverse City are paving the way for broader adoption of intelligent automation.
For enterprises seeking to scale AI capabilities while managing complex data environments, exploring solutions like data fabric for generative AI may further enhance operational efficiency and strategic growth.
