Havas, a global leader in communications, has expanded its partnership with Funnel, a top-tier marketing intelligence platform, to elevate its data management capabilities and streamline operations across its global network.
Funnel (www.funnel.io), known for its innovative data organization solutions, has announced a five-year deal with Havas (www.havas.com). This collaboration aims to empower Havas’ 23,000 professionals, spanning over 100 countries, by integrating Funnel’s advanced Data Hub for seamless data monitoring, troubleshooting, and quality enhancement. The expanded remit builds on an already successful partnership between Havas Media Network and Funnel, transforming Havas’ bespoke audience planning tool into a unified operating system for its entire communication group.
Bridging Creativity, Media, and Technology
As part of its recently launched Converged strategy, Havas has committed €400 million to leveraging data, technology, and AI. This initiative aims to create a cohesive bridge between creative, media, and production, delivering a unified experience for clients globally. By integrating Funnel’s capabilities into its operations, Havas is set to accelerate the quality of its decision-making processes through AI-driven automation and high-quality data analytics.
Xavier de Bloteau, Global CIO of Havas, stated, “Funnel has been a trusted partner for Havas Media Network, turning raw data into actionable insights for our clients. This extended partnership enables us to centralize high-quality data across the group, enhancing AI-powered automation and delivering tailored solutions at scale.”
Funnel: Revolutionizing Marketing Intelligence
Funnel’s AI-powered Data Hub provides a modular and flexible solution for marketing data integration across diverse technology stacks. It simplifies the process of collecting, modeling, visualizing, and analyzing marketing data from over 500 platforms, ensuring that offline and online channels align seamlessly. Havas intends to utilize these advanced features to further streamline workflows, improve data integration, and deliver consistent, high-quality results for its clients.
A Global Vision for Data Transformation
Pelle Made, Co-Founder and CCO of Funnel, expressed excitement about the partnership, saying, “Havas’ decision to renew and expand our collaboration signals their confidence in our technology. Integrating our Data Hub into their Converged operating system will allow them to scale their data quality and maintain their competitive edge in a rapidly evolving market.”
With marketing teams facing increasing complexity in measuring and analyzing full-funnel data, this partnership positions Havas as a frontrunner in data-driven innovation. By focusing on data quality at scale, the collaboration aims to empower Havas to deliver faster, smarter, and more impactful solutions to brands worldwide.
About Funnel
Founded in Stockholm in 2014, Funnel has been at the forefront of marketing intelligence, providing trusted solutions to global brands such as Adidas and Sony. Its cutting-edge platform enables organizations to automate data collection and analysis, generating actionable insights with ease. With over $50 million in ARR and a place on the FT 1000 list of Europe’s fastest-growing companies, Funnel continues to lead the way in marketing technology.
This enhanced partnership underscores Havas’ ambitious vision to redefine marketing operations through technology and data-driven insights. For more on similar advancements, explore Boosting AI Performance with Effective Data Quality Management.