Microsoft and industrial automation leader Parsec have joined forces to unveil a transformative generative AI solution for the manufacturing sector—TrakSYS IQ. This breakthrough was publicly introduced at the renowned Hannover Messe 2025 tech fair in Germany, showcasing how artificial intelligence is reshaping industrial operations.
TrakSYS IQ: A Smarter Way to Run Manufacturing
At the heart of the initiative is the integration of Microsoft’s Azure AI Foundry into Parsec’s flagship Manufacturing Execution System (MES), resulting in a powerful AI-enhanced platform. TrakSYS IQ allows factory leaders to interact with complex production data through a natural language interface, enabling faster, more actionable insights.
“This tool puts manufacturers one step closer to making real-time, data-driven decisions,” said Bill Rokos, CTO of Parsec. The goal is to eliminate the complexity of data navigation by offering conversational capabilities, charts, graphs, and contextual recommendations—all backed by AI.
Boosting Operational Efficiency Through Generative AI
With TrakSYS IQ, users can query the system using plain language and receive intelligent responses, visual data representations, and predictive insights. This enhancement aims to streamline factory performance, reduce downtime, and improve productivity across the board.
Microsoft’s Dayan Rodriguez, Corporate Vice President of Manufacturing and Mobility, emphasized the impact: “This collaboration is about transforming how manufacturers engage with their operations—making technology more human-centric and solutions more intuitive.”
Real-Time Data, Smarter Decisions
Displayed for the first time at Microsoft’s booth at Hannover Messe, TrakSYS IQ is not just a concept—it’s a working solution. The system enables facility managers to sift through large volumes of production data with ease, pinpointing inefficiencies and uncovering optimization opportunities without needing technical expertise.
This aligns with broader industry trends toward smarter manufacturing driven by AI and automation. As industries continue to digitalize, tools like TrakSYS IQ stand at the forefront of innovation.
What’s Next?
TrakSYS IQ is expected to be released later this year, offering manufacturers a more dynamic, efficient, and user-friendly way to manage operations. Its conversational AI features and intuitive dashboards mark a major leap in industrial technology, paving the way for the next generation of smart factories.
With this collaboration, Microsoft and Parsec are not only enhancing operational intelligence but also reshaping the future of industrial decision-making through AI.
